Peter Obi, the Labour Party’s candidate for president in the 2023 election, has made his debut on TikTok, marking a new effort to engage with Nigerians, especially the youth, through social media. Obi shared the announcement on his X account on Tuesday, inviting followers to join him in his mission to create a better Nigeria.
In his first TikTok video, Obi emphasized the significance of collective action in transforming the country. “This is my official and only TikTok page. Kindly join me towards building a new Nigeria that is possible,” he said, encouraging Nigerians to be a part of his vision for positive change.
The former governor of Anambra State’s decision to use TikTok highlights the increasing importance of social media in Nigerian politics. With TikTok’s popularity among the younger demographic, Obi’s move reflects an attempt to connect directly with the youth, a group that plays a key role in shaping the future of the country.
