Controversial therapist and relationship coach Blessing CEO has responded to influencer Saida Boj following the latter’s online criticism. In a new video posted to social media, Blessing CEO hit back at Boj, suggesting that the influencer is merely a “diminished reflection” of herself. The exchange, which has captured the attention of followers on both sides, stems from a public disagreement about relationship dynamics and advice shared online.
The initial spark for the feud was a video posted by Blessing CEO, in which she challenged Saida Boj’s views on relationships. In the video, Blessing CEO argued that Boj’s perspectives were misguided and failed to take into account deeper emotional and psychological factors in relationships. “I’m not here to tear anyone down, but if you’re going to put out harmful advice to your followers, it’s time someone called you out,” she said in her post.
Saida Boj quickly fired back on her own social media platforms, accusing Blessing CEO of simply seeking attention and of having ulterior motives for publicly criticizing her. In a direct response to Blessing’s video, Boj claimed that the therapist should have reached out privately instead of making the dispute a public spectacle. “If she had something to say to me, she could’ve called me. This is all about clout and attention,” Boj wrote in a post, asserting that Blessing CEO was using the feud to grow her own following.
Rather than taking the conversation offline, Blessing CEO doubled down, using her own platform to articulate a counterargument. In a series of videos, she not only defended her right to criticize Boj’s advice but also went further to criticize Boj as a “lesser version” of herself. “Saida Boj is just a diluted reflection of what I used to be,” Blessing CEO stated. “She’s trying to claim a space in the same industry, but lacks the depth and substance to back up her opinions.”
Blessing also took issue with Boj’s reaction to her critique, suggesting that Boj’s inability to accept feedback revealed a lack of maturity. “Instead of taking a step back and reflecting on the advice I gave, she chose to attack me. That’s the difference between us,” Blessing CEO remarked. “If she really wanted growth, she would’ve listened.”
The online feud has drawn significant attention, with fans and followers on both sides weighing in on the debate. Some have sided with Blessing CEO, praising her for calling out what they view as misleading relationship advice, while others have backed Boj, accusing Blessing of trying to overshadow a younger, up-and-coming influencer.
