Media personality Deeone has recently shared his insights on the buzz surrounding Davido’s livestream featuring popular TikTok influencers Peller, Jarvis, and Jo Blaq. His commentary sheds light on how Davido is leveraging social media for effective public relations.
In a post on his Instagram, Deeone pointedly remarked that Davido is strategically utilizing these TikTok stars to bolster his public image. “Davido is using these TikTokers for his Public Relations strategy,” he stated, emphasizing the calculated approach behind the collaboration.
Deeone further explained that Davido recognizes the growing influence of TikTok as a platform, particularly among younger audiences. He noted, “Davido sees TikTok as a rising platform and chose to collaborate with Peller, who is currently one of Nigeria’s top TikTok influencers.” This strategic partnership reflects Davido’s awareness of shifting media landscapes.
The media figure commended Davido’s savvy understanding of public relations, suggesting that he is more adept in this area than many of his contemporaries in the Nigerian music scene. “Davido is very savvy in the PR field, more so than anyone else in the Nigerian music scene,” Deeone observed, highlighting the artist’s proactive approach to maintaining relevance.
In a broader message, Deeone urged businesspeople to embrace evolving trends rather than dismissing them as frivolous. “Instead of seeing these platforms as childish, they should recognize their potential for engagement and growth,” he advised, advocating for a shift in mindset among industry leaders.
Deeone also took a moment to praise Peller, recognizing his intelligence and strategic thinking in navigating the TikTok landscape. “Peller is smart,” he noted, acknowledging the influencer’s significant role in the success of the livestream event.
The collaboration between Davido and the TikTok stars has proven lucrative, with the livestream reportedly generating around $150,000 from viewer gifts.
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