Steve Babaeko is one name that close watchers of the advertising industry in Nigeria would be familiar with and for a good reason. Over the years, he has proven to be not only smart and creative but hardworking as well. The good news is that his hard work has not gone unnoticed.
His company, X3M Ideas Limited, won the bronze prize at the Lisbon Advertising Festival for its International Women’s Day press campaign, ‘Make History Equal For Women’. This makes the company the only African agency to win an award at the festival this year and is one of the 17 bronze winners in the international competition. The agency also had three entries that made it to the final which included ‘Mum Hotline’― an integrated campaign for the Mentally Aware Nigeria Initiative; and ‘Forgiven’― a social media campaign for Easter, all selected by an executive jury consisting of global creative leaders such as David Kolbusz, the Chief Creative Officer of popular advertising firm, Droga5.
Expressing gratitude for the award, Babaeko, who is also the President of the Association of Advertising Agencies of Nigeria, maintained that it was part of his agenda to keep putting Nigeria’s advertising industry on the global stage. He said, “I am glad we won this award and it is a step in the right direction.
“The Make History Equal for Women piece was created with deep respect for women and we are glad it is getting the recognition it deserves. We are also grateful to the jury and our colleagues in the advertising industry, across the globe, for always supporting our work.”
