Well celebrated American Super Model, Naomi Campbell, has praised popular Nigeria singer, Burnaboy, after he missed out in the Grammys Award which was held recently.
Burnaboy lost out to singer, Angelique Kidjo in the Afrobeats category of the awards where they were paired along with other singers.
Naomi stated that Burnaboy lost out not because he is not a good singer, but because of the organizers lack of education on the true understanding of the genre ‘Afrobeats.’
Taking to her social media handle, the model wrote, “First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday and thank you to you for spreading light and opening minds through your music… And to our AFRICAN GIANT, @burnaboygram… it is only due to lack of education that you have not been honoured with the accolades you so truly deserve. You are always a winner in our hearts. ALWAYS.
And to the @Recording Academy, there is something that brings joy, strength, and happiness to myself, and to so many people that hear it, and it is called Afrobeats. Afrobeats is a musical genre played on mainstream and primetime radio not only across the continent of Africa but across the world… Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys.
“This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa. Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’
Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy? What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us.
Please get up to speed on the state of all popular music today, and include Afrobeats Artist of the Year, Song of the Year, Album of the Year and all the subcategories that this genre so deserves – just as any other respected and recognised musical genre.”
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