Awalife Nigeria Limited, a leading lottery brand, has officially appointed popular Nigerian musician Habib Okikiola, better known as Portable, as its newest brand ambassador. The announcement marks a significant step in Portable’s association with the brand, which has already been highlighted by his role as the headline act in Nigeria’s inaugural celebrity boxing match against Charles Okocha.
Portable’s appointment comes as part of Awalife’s ongoing effort to reshape the lottery landscape in Nigeria. The brand has been steadily growing its ambassador roster, which includes prominent figures such as actresses Nkechi Blessing, Jaiye Kuti, and Lekan Olaleye. These celebrities, alongside Portable, are all dedicated to advancing Awalife’s mission of creating a more inclusive and transparent lottery experience for Nigerians.
Prince Jothan, a spokesperson for Awalife, shared his excitement over the collaboration, highlighting Portable’s authenticity and deep connection with ordinary Nigerians. “Despite his quirks, Portable embodies the spirit of a social enterprise and aligns with Awalife’s values. His authenticity and connection to everyday Nigerians make him the perfect ambassador to represent our mission of creating an ethical lottery platform that combines empowerment, fairness, and community impact,” Jothan stated.
